Our WeChat KOL Database
5000+ Mass influencers
80000+ Potential influencers
98% Media coverage


WeChat KOL Ad Format
- Recommended KOL account
- Creative post title
- Your preferred posting date
- Image, GIF and video
- Professional advertorial content
- Landing page URL
- Number of post view
Cost
On the low end, you might find some advertisers willing to put up a banner for as low as $100.
On the high end, there is no real upper limit, with large KOL regularly charging as much as $50,000 for one push message.

WeChat Moment Ad Format
- Brand name and profile picture
- Up to 40 character ad description
- Link to a html5 webpage that's hosted on Tencent's server
- Up to 6 pictures or 6-15 seconds short videos
For Australia advertisers, the minimum media spend is AUD $10K for each campaign. Only national wide targeting is available.
Cost
Target Location | Text & Pictures Ads CPM | Video Ads CPM |
Australia Wide | 150 RMB | 180 RMB |
Tier 1 City - China | 150 RMB | 180 RMB |
Tier 2 City - China | 100 RMB | 120 RMB |
Others - China | 50 RMB | 60 RMB |
