Marketing to Chinese Online Shoppers

Huge Potential Market Place in China

China – A huge potential market place for Australian businesses to develop

600 million
online shoppers

1 trillion cross
border ecom-
merce market

53% year-on-year
e-commerce
growth

122 million out-
bound travellers

600 million online shoppers

1 trillion crossborder ecommerce market

53% year-on-year e-commerce growth

122 million cutbound travellers

However, there is one statistic that is not reflected in these figures: the number of foreign companies that fail and lose money when trying to enter the Chinese market.

Step-by-step China Marketing Strategy Which Has Been Proven to Work

China has become a highly competitive market. A step-by-step approach is necessary in order to test it, develop it and succeed into it.

Establishing your
online presence
for Chinese cus-
tomers

Creating
cross-border
online distribu-
tion channels for
Chinese buyers

Promoting your
products to Chi-
nese people

Managing your
orders and ship
to your customers

Branding

Establishing your online presence for Chinese customers

e-Commerce

Creating cross-border online distribution channels for Chinese buyers

Marketing

Establishing your online presence for Chinese customers

Sales

Managing your orders and ship to your customers