It is reported that China cross border ecommerce market has exceeded 1 trillion US dollars and will keep increasing at 30% growth rate.
Cosmetic & skincare has become the best selling category according to big data from Alibaba.
So how big is the target market? There are 600 million online consumers you could reach potentially if you implement a right digital marketing strategy to access the China market.
When Chinese Consumers purchasing foreign beauty products online, effectiveness, quality of product and natural ingredients become primary concerns.
In ADCESS, our experienced cross border ecommerce specialists will provide an assessment for your beauty product and help you to determine if the product could be successfully introduced to consumers in China.
After successfully working with many Australian cosmetics brands, we know which digital marketing strategies work in China and which don’t.