899 million active users on WeChat
That’s why many Australian businesses have built up their Chinese presence on WeChat, which is the best digital place for engaging with Chinese customers. If you’re not part of the conversation taking place on WeChat about your industry, your products, your services and your business right now, you would be losing your customers to the competitors who are already connecting with Chinese people on WeChat.
WeChat Official Account
Chinese consumers love to interact with their favourite brands on WeChat Official Account. Company can use WeChat Official Account to promote their brands to billions of WeChat users, thus reducing propagation cost, raising brand popularity and building up more influential brand images.
WeChat Mini Site can be created with a number of WeChat features that could encourage WeChat users to follow your WeChat Official Account. For example, WeChat shake, user picture upload, WeChat forms, vote and WeChat login etc..
WeChat Group Chat
WeChat Group Chat is similar to an online forum. It contains a group of people with same interests. Stay interacting with them helps to build up your own WeChat community. Some great WeChat features can be used to engage with WeChat users, such as Red Packets, WeChat games, WeChat vote.
WeChat Personal Account
Top quality customer service is always the key to convert a follower into a customers. Instead of chatting via phone or email, Chinese people prefer to communicate with customer service team via WeChat. WeChat personal account is great tool for businesses to service the customers better.